Visibility by industry
Explicit recommendation rate and average score.
IndustryRateScore
Energy storage17%48.86
Industrial robotics14%47.08
Life sciences services7%46.29
Cross-border logistics5%42.80
Nutraceuticals3%43.79
Published August 14, 2026 · Completed benchmark
2026 B2B Brand AI Search Visibility Benchmark
Synta tested 50 brands across five China-export industries in 750 standardized, web-grounded answers from Perplexity, Qwen and DeepSeek. The result: being retrievable does not guarantee being recommended.
60%
never recommended
66.7%
retrieved but not recommended
13.67
point China-origin gap
3,032
parsed citations
Executive finding
Retrieval presence is not shortlist inclusion
Thirty of the 50 brands received no explicit recommendation in any unbranded opportunity. Their websites may exist, rank or appear in retrieval, but the models did not have enough comparative evidence to place them on the buyer shortlist.
Among 33 brands whose official domains appeared in the study's shared retrieval evidence packs, 22 still received zero explicit recommendations. This 66.7% gap is a reproducible retrieval-visibility proxy, not a claim about Google or Bing organic rankings.
China-origin brands averaged 41.67 out of 100, compared with 55.33 for international benchmarks. The underlying unrounded gap was 13.67 points.
Visibility by model family
The platform gap shows why one-engine monitoring is incomplete.
Model familyRateScore
Perplexity11%46.29
DeepSeek10%46.86
Qwen6%44.14
Every answer used the same evidence pack for its prompt cell, helping separate model behavior from source-set variation.
Complete brand attachment
Top 10 of 50 benchmarked brands
| Rank | Brand | Industry | Score | Recommendation rate |
|---|---|---|---|---|
| 1 | Tesla Energy | Energy storage | 72.77 | 63% |
| 2 | Fluence | Energy storage | 69.79 | 57% |
| 3 | FANUC | Industrial robotics | 67.74 | 57% |
| 4 | Universal Robots | Industrial robotics | 66.98 | 45% |
| 5 | Lonza | Life sciences services | 64.26 | 38% |
| 6 | ShipBob | Cross-border logistics | 61.31 | 27% |
| 7 | ABB Robotics | Industrial robotics | 59.25 | 35% |
| 8 | SIRIO Pharma | Nutraceuticals | 58.33 | 17% |
| 9 | Sungrow | Energy storage | 56.79 | 17% |
| 10 | BYD Energy Storage | Energy storage | 55.31 | 20% |
The public attachment includes all 50 brands, model-level scores, recommendation rates and citation totals. Full provider answers are retained for reproducibility and are not published. Rankings are research signals, not procurement endorsements.
Open research package
Download the report and auditable data
Use the executive report for decision-makers, the diagnostic appendix for brand-level review, and the data attachment for further analysis.
English executive report
A five-page summary for global marketing and commercial leaders.
PDF · 5 pages50-brand diagnostics
One-page score, evidence and action summary for every benchmarked brand.
PDF · 52 pages50-brand data attachment
Complete rankings, platform scores, recommendation rates and citation totals.
CSV · all 50 brandsFrequently asked questions
What does AI search visibility measure?
It measures whether a brand is discovered, cited, compared and explicitly recommended in AI-assisted buyer research. It is distinct from traditional search ranking.
Does the benchmark evaluate product quality?
No. The study measures machine-visible evidence and recommendation behavior. It is not a product certification, procurement endorsement or market-share ranking.
Are these results the same as consumer chat applications?
No. The results come from standardized model API tests using a controlled protocol. Consumer interfaces may differ because of personalization, location, model routing and product features.
What is included in the data attachment?
The public attachment includes the complete 50-brand ranking, model-level scores, recommendation rates and citation totals. Full provider answers are retained for internal reproducibility and are not published.
Is your brand retrievable but still not recommended?
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